Every memorable hotel experience starts with a story. Let me help unlock & tell yours.

Whether you need tailored support with making your hotel stand out, want to level up your marketing knowledge or perhaps need to refresh your website copy, I've got you.

Services

Discover, define, deliver, drive…

…it all starts with a clear story that sets your hotel apart.

Focusing on guest experience alone isn’t enough—it’s the story behind your hotel that truly makes it unforgettable. Without a clear narrative, your guest experience risks blending into the sea of sameness.

To truly stand out, we first uncover what makes your hotel unique—its positioning, its story. Only then can we shape every aspect of the guest experience, your communications, and your team culture around that distinct identity.

Your hotel deserves more than just good service—it deserves a compelling story that drives everything else. 

That’s where I come in.

Hotel Positioning workshop

Whether under a global brand or independent, defining what makes you unique in your market is essential for commercial success, while informing your guest experience and design.

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Consulting Packages

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Captivating Copywriting

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Hey there!

Meet Diana, the founder of The Storytelier

Hi, I’m Diana! I launched The Storytelier after a major career shake-up left me reevaluating my path. I had spent years thriving in the hotel industry, only to face layoffs twice in the span of a few years.

Frustrated yet inspired, I dove into entrepreneurship and created The Storytelier—a vibrant community designed to empower hotel marketers.

With a passion for storytelling and a knack for innovation, I’ve built a space where hoteliers like you can find the resources, support, and inspiration needed to elevate your brand and succeed.