On a mission to build a community for hoteliers to get inspired, get creative and drive differentiation through easy-to-follow hotel marketing strategies and resources.

The Glam

At 22 years old, I was a starry-eyed girl yearning for adventure.

Determined to make the best of my one wild life, I made the tough decision to leave my picturesque town in the centre of Portugal and head south, to seek a bigger and better life for myself. I landed my first job at a luxury resort where I had once dreamed of working as a teenager. For four years I soaked up knowledge and ignited a passion for curating people’s experiences.

At 27, I moved to Mallorca where I had my first interaction with a global hotel company. The scale, the systems and the culture left me in awe. I thrived on inspiring teams to be creative and make a meaningful impact on the business and guests alike.

I made things special! I was loving my life in Mallorca but when an opportunity to work in Dubai presented itself, I jumped at it.

For the next ten years, I lived my best life - taking Marketing roles in hotel pre-openings, multi-property hotel clusters and iconic Dubai destinations, and then finally I reached the pinnacle – the Head Office team where the strategic decisions about hundreds of hotels and luxury brands are made.

By 33 years old, I was flying high, with 10+ openings of some of the most desirable hotel brands in the world under my belt, and even 4 deflags and conversions while on property. The hotel leadership teams requested me by name, I was known and awarded for my creativity, strategy and innovation in Marketing. I brainstormed every day over good coffee, had endless laughs with my colleagues, planned epic launches and buzzing parties.

Work was a VIBE.

I was a happy hotelier through and through, madly in love with hospitality.

Enter November 2020, when everything changed.