Welcome
The one-stop hub for hoteliers to get inspired, define unique stories, implement with impact, and access tools to navigate brand and marketing.
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I’m Diana—Founder & Head of Strategy at The Storytelier. I’m a hotelier turned consultant and educator, helping hotels cut through the noise, sharpen their positioning, and turn their story into tangible experiences guests remember and teams resonate with.
Brands I’ve worked with
Tools for Hoteliers
Resources and templates especially designed to support hoteliers navigate the world of hotel marketing, brand and social media.
Let's work together
Whether you need to define what makes your hotel unique, align guest experiences with your brand story, or equip your team with the right training, workshops, and tools to bring it all to life—I can help.
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Establish the foundation for all that follows
I help you gain clarity and define what your unique positioning in the market is, and develop the guest experience that brings it to life.
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From strategy to execution
When you need to roll out brand programs or positioning seamlessly, I design decks, training materials, and deliver workshops as an extension of your team.
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Resources that empower and align teams
To ensure continuity and team alignment over time, I create toolkits and guides that ensure consistency, keeping your teams aligned and your brand alive.
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Bespoke expertise on demand
When you need support to get projects done, I step in as your behind-the-scenes partner—providing the brand, marketing, and strategy support you need, just like an extension of your team.
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